CRM Software – Technology and Strategy Plus

Don’t take an entire day managing bulk accounts. Instead, go out or take the web route to sell and pursue promising leads that spell revenues. Meet customers’ needs with effective strategies and cash in on the customers’ buying cycles ahead of competition – with a little help from power-packed CRM software.

The Technology

If you’re managing a Customer Relationship Service, or CRS, you know that the job is not simply entering customers’ information – names, phone numbers, and email addresses. The data you are collecting and storing have to be managed to give meaningful information when you go for an advertising blitz or cooking up more ways to serve up better products and customer service.

Surely you’ve heard the latest buzz in the business grapevine – CRM software. So better take a moment and find out what’s going on. Big and small businesses are using software solutions to handle CRM information to feed company planning for better inter-office teamwork, better customer relationship, and sales. Organizations want to be a step ahead of competition to survive, cut costs, and keep customers.

Forget about the one-way communication lines and the old data banking system that could not track the buying pattern of clients. Remember the unsynchronized activities of the in-house customer service, sales, and marketing? All these are outdated with the CRM software. The existing CRS will see better coordination between these different units in the company.

If you are deciding to take customer relationship a notch higher, start evaluating what you need for your software solutions. Do you want a chat feature to talk to clients/customers? Do you want an index of commercial establishments? Are you handling massive accounts in the hundreds of thousands? Do you constantly need accurate data for analysis? It can take on these issues.

The Options

Since there is a range of options, you will have to consider several of these. You won’t need software that’s effective for a guitar or hat shop. If you are in manufacturing, you need features to synchronize with your existing platform. Perhaps you would like to have an information data network that can help track the previous, present, and future information about client buying habits.

Bigger companies see the advantage of buying the software while smaller or medium-sized organizations go for the hosted solution, which is affordable and appropriate for their present circumstance. Once the company grows, companies can always upgrade and get the software. However, if you do not want a third company access to your records, you have the alternative to opt for the purchase of software solutions for your customer relationship management.

With the click of a mouse, you can review a client’s entire account information and right away, you can provide and suggest products, discounts, and company programs that will complement his needs. Much time is saved from looking up one file and another just to consolidate the information. Time is essential when you want to get ahead of competition and make a sale and to recruit new customers.

CRM has gone through tremendous changes. The database concept has leapfrogged to keeping customer loyalty. In this new generation CRM, companies are tracking movements and keeping up with the marketing trends. With the suitable CRM software, you can reap the rewards with an enhanced customer relationship management.

Hiring the Best Job Candidates Using Software Technology

The internet has become a blessing and a curse to the recruitment process. The blessing part is allowing you to post a job listing across a variety of platforms. Casting a wide net can provide you with a strong pool of potential candidates to pick from. The curse part is pretty much the same thing: That wide net is going to result in thousands of resumes pouring into your email box. The best course of action then is to focus your approach not only in a potential job posting, but also where you might advertise for this opening.

A good first step for your recruitment is to go where the likely candidates are lurking. Every distinct sector of the business world now has some presence on internet. These could be in public forums or trade related web sites.

If the job you need to fill falls into the category of entry level, then a wonderful resource would be college and university websites. You could simply zero in on the Ivy League graduating classes to find candidates eager to prove themselves. Do you have relationships established with these campuses? Check out your own upper management staff. Whatever diplomas they have hanging on the wall is the perfect place to start. You stand a much greater chance of getting alumni pass management than someone from an online degree program.

Tapping into the recent grad market means you might need to be more proactive with regard to your application instructions. Exactly in what form do you want to receive CVs? Do you have your own online application that can be filled out and submitted? Are there questions you would like answered via an uploaded application before you begin the interview process? The more specific you can be with your posting the most specific your candidates will be.

You can also establish relationships with other independent recruitment agencies. Although you might consider these folks the “competition” sharing information and prospective candidates is a two way street. The person you need to find could be walking in the door of a recruitment agency across town. Do you really want to cut off that resource?

When it is time for the actual one-on-one interview process, it might be time to put aside the basic “top ten questions to ask” and come at the prospective hire with a new approach. Suppose you start off by asking, “How did you get ready for this interview?” If they open with a new haircut, mani and pedi then this might not be the person you’re looking for. However, if they describe the research they conducted on the company it could open up a line of questioning that will be much more illuminating towards their character.

One of the more productive ways to collate all of this information is by uploading it into an applicant tracking software program. This is where you’ll be able to file and categorize a candidate’s resume and interview responses. Easy access to this information can help you make the kinds of inform decisions that lead to recruitment success.

Understanding Of Barcode Software Technology

Standing at a grocery counter, all your groceries must definitely have gone through a barcode scanner. The counter person reads the barcode on each product with a barcode scanner after which the resulting data is sent to the computer. The computer, in turn, refers to the database for the price and description of each product.

The principle at work in barcode technology is called Symbology. It encodes alphanumeric characters and symbols, presented in black and white stripes or bars. This technology is one among the AIDC (Automatic Identification and Data Collection) technologies that work to minimize human involvement in areas such as data entry and collection, and thereby also minimize chances of errors and use of time.

The encoding aspect of this technology determines Symbology at its most basic level. It allows the scanner to know when a character starts and ends.

Structure of Barcode: Typically, a barcode comprises:

• Quiet Zone: Also known as the Clear Area, this zone comes before the Start Character of a barcode symbol. It is the least space needed for barcode scanning. It should be free of all printing and have the same color and reflect the same colors as the background of the barcode symbol. It should also be 10 times in width of the narrowest element in the specific barcode, amounting to 0.25 inch.
• Start Code: This indicates the beginning of the barcode to the scanner. It comprises special barcode characters. These characters are stripped-off and not sent to the host.
• Data: This refers to the actual data stored by the barcode.
• Check Digit: This is a mathematical sum that verifies the accuracy of all other elements of the barcode. It is identified as the extra digit at the end of the barcode which confirms that the scanner read the barcode accurately. It is stripped off from the data and not sent to the host.
• Stop Code: This indicates to the scanner where the barcode ends. They are not sent to the host but are stripped off.
• Trailing Quiet Zone: After the Stop Character, this is another clear space without any printing.

How it works: The scanning head emits LED light onto the barcode. Light is then reflected back away from the barcode into a photoelectric cell or a light-detecting electronic component. White parts of the barcode reflect the maximum light whereas black areas reflect the least.

As the scanner moves over the barcode, the photoelectric cell emits a pattern of on-off pulses corresponding to the code’s black and white stripes. The electronic circuit that forms part of the scanner converts these pulses into zeros and ones. These digits are then sent to the computer attached to the scanner which detects the code.

Applications of barcode technology: At stores, barcode technology can provide a variety of benefits, such as:

• Items that fly off the shelves are quickly identified and reordered.
• Items that are slow to sell can be identified so that they are not reordered.

• Fast-moving items can be given more space on the shelves, depending on their performance.
• Seasonal fluctuations can be predicted using historical data.
• Items can be repriced to show the earlier and new prices.
• Profiling of individual shoppers is also possible through discount cards registration.
• Barcodes are also useful in logistics and supply chain management. When a parcel is to be shipped, it is given a Unique Identifying Number (UID). The database links the UID to specific information about the parcel, such as its order number, date of packing, destination, quantity packed, etc. This information can be sent through the Electronic Data Interchange (EDI) to the retailer so that he has this information before the parcel arrives.
• Shipments sent to a Distribution Center (DC) are tracked before they can be forwarded. At its final destination, the UID is scanned so that specific store knows the contents of the parcel, its cost, etc.