How to Choose High-Yield Keywords For Software & Technology Company Lead Generation

Many software companies today are not employing best practices regarding SEO, and in my opinion, are leaving some of the most qualified and cost effective leads on the table. There are obviously many facets to SEO; I would like to cover a topic/tactic known as Keyword Selection which I have deployed successfully at two software companies. The result was that each company saw organic search traffic grow more than 45% in a short period of time, and have seen conversion rates in excess of almost 6% on that traffic (conversions in both cases meant registering for a trial product).

Companies tend to gloss over keyword selection with an, “I know the keywords for my business. I don’t need to spend a lot of time on this.”An extensive and thoroughly researched keyword list will result in Google indexing more of your keywords, better search page results, and increased traffic to your website, and should be the foundational basis for a cohesive SEO strategy. For software companies that sell technical products such as developer tools, infrastructure software, and virtualization tools, keyword selection can be of paramount importance to a productive SEO strategy.

Here are a few essential questions and thoughts to consider during the keyword selection process:

1) Are you putting yourself in the shoes of your potential customer and the search terms they, not you, would use when searching for the goods or service you provide? You might call what your product does “Business Transaction Management,” but does your potential clients refer to it by the same name? Is that the term your users are searching on, or one that Gartner is looking to propagate?

2) Technical users frequently search on technical phrases such as error messages and terms that contain how-to and download. They also search for very specific issues, i.e., “VMware IO Problems.” To increase traffic you need to create optimized pages on your website for error messages and specific deep-dive problems your product solves.

3) Use the Google Keyword Tool and Google’s “searches related to” suggestions on the bottom of most search pages to research keywords. Google’s Keyword Tool enables you to view search volumes and competition for terms, and will help you discover research and select deep-dive search terms.

4) Dig deep & assess your competition. Get creative and think beyond the obvious broad keywords. Targeted keywords lead to more qualified prospects, and pick keywords where you can win. If IBM and HP dominate a certain keyword, you likely can not win, so think about derivatives of the broader terms that the behemoths go after.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Case Study

I did work for an Open Source Java Tools vendor whose target audience was Java developers. At first they had tried optimizing their site for the broad terms that generated massive search volumes such as Java, Java Development Tools, and Open Source Java. They quickly realized that they could not win (a win being on the first page of the Google search results) against the likes of IBM, Sun and HP, whose has deep content, well-established websites, and massive inbound links, which all were unbeatable. Deeper research and analysis illuminated three revelations:

· The broad search terms were attracting junior developers, who were looking to download free tools, get basic how-to information, or the newest version of Java.

· Senior developers searched for very specific phrases, such as actual error messages and detailed descriptions of the issues they were experiencing.

· We noticed that these error messages had commonalities and the web pages that we created were specifically optimized for these error messages and very specific problem descriptions. These new pages quickly made the first search engine results page, generating excellent traffic that was extremely qualified and converted at a very high rate.

Research your keywords before doing your on-page optimization. The results will be increased traffic and better qualified leads for your sales force!

Finance Software – Technology at Your Fingertips

Keeping records can be a daunting task and it is necessary that you make it as accessible yet as private as possible. This can also be stressing when you want to budget and you find it difficult to keep everything organized. To make the finance aspect of your life more bearable, you can get finance software that will help you manage your finances better. It will help you keep track on your spending habits, your investments and will also help you compare the various long term prospects, like loans that could work in your favor.

The software is also designed to help with the mathematical aspect of your finances. When looking for finance software, it is essential that you do proper research and settle for one that is user friendly and pocket friendly. All you are required to do is to input your information once and then it will prepare your budget for each month. In addition, you can also use the software to track your progress which will in turn motivate you to attain your goals.

It is essential that your program is compatible with your computer and operating system when you are selecting software. It should also be easy for you to understand its functions. It also comes designed with different features that you can choose from. You could choose to use an automated system which will reduce your workload. There is also the pre- made forms option and all that is required of you is to fill in the necessary information.

Another type is the loan calculator that allows you to input information on the various loans available and you can compare the options. Having reliable Internet compatibility will help you manage your banking functions and help you pay your bills promptly. Finance software helps you maintain control of your finances.

Learn Spanish Language Software – Technology And Learning Methods Equal Success!

Is speaking Spanish beyond your reach? If it is, it doesn’t have to stay that way. The wide range of Spanish language software available today is designed to make learning easy for all kinds of people.

But first, ask yourself why learning to speak Spanish means something to you. Perhaps you could get further ahead in your job if you spoke the language? Maybe you want to learn Spanish but you cannot find the time to attend beginner classes at college?

You might want to pick up the basics as quickly as possible, doing so through the internet and interactive modern technology. Do you have a holiday coming up that would be more exciting if you could talk to the Spaniards you’ll meet? Perhaps you’re looking for a program that works, after buying ones that have failed in the past?

Learn And Speak Spanish In The Way That Suits You!

Did you know there are three ways of learning? A bad outcome to a language course could mean you chose the wrong one for your learning style.

With the help of the reviews on this site, you can find the right course for you. They cover a variety of visual, audio and interactive learning methods. Think about how you learn before you purchase your choice of program. You’ll advance much faster if you do!

If you’re not sure how you learn, this may help:

  • Are you a note taker? This means you learn visually.
  • Do you talk out loud? This means you are an auditory learner.
  • Do you prefer trying out your skills in a real situation? Then you are a kinaesthetic learner. Interactive learning will be of benefit to you here.

Reap The Benefits From The Right Spanish Course

Together we’ll explore five specific products. Every one can help you to learn Spanish. You’ll soon find the right online Spanish course to meet your needs.

There is a wide range of courses available today. The people behind them know that language programs need to be accessible and easy to use. Modern technology means that software for learning languages benefits everyone, from kids to adults.

In the end, no matter how you learn, you’ll find a Spanish course that suits you. Our reviews prove that every course has been designed in a specific way. Modern technology has transformed the world of learning a new language. The whole process is more accessible. You can learn via your computer and even via your mobile phone!

There is more than just one way of learning Spanish. You can speak the language more easily than ever, thanks to the versatility of the programs available. Different companies provide different ways to learn to speak Spanish.

No doubt you want to learn quickly, effectively and enjoyably. An online course makes this possible. You could soon be in Spain, taking part in a conversation with ease, thanks to what you are about to learn!

Let’s see what will work best for you.